Challenge your visitors to buy your product or service.

People love a good challenge.
Tell them if they can find a flaw, you'll give them a refund.
You could also dare them to buy your product.
A dare also gives them a challenge.
For example, you could say, "I dare you to try out our product for a week.
I doubt you will ever return it for a refund."

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Keep each page of your web site consistent or similar.

Use similar text fonts, colors, graphics and background on every page.
If you have one web page that is blue, one that is red and one that is orange, it doesn't look professional.
It would look like you just threw it together and didn't think things through.
Would you buy a product from someone who gave you that impression?

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Make money from web sites that don't have an affiliate program by doing a joint venture.

Set up the affiliate program through a third party for them.
By doing that for them you could require that you become their only affiliate.
You would instantly become a super affiliate because you would be the only one with no competition.

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Give your visitors a good time so they will visit your web site again.

Use a few jokes, humorous graphics and funny stories.
You could also provide a free online game they can play on your web site.
If your visitors like it they will revisit again and again.
Plus they might tell other people about it.

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Publish testimonials for your free things.

It would increase their value and if they're viral marketing tools, you'll have more people giving them away.
Another tip is to give testimonials for other people's freebies.
They might publish it on their web site.
You can using include a link back to your web site too.

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Tell your potential customers a little history or past information about your business.

It could be how it started, how you got the product idea, etc.
This kind of information helps your prospects and customers know more about the kind of business they are buying from and makes it a more personal experience for them.

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Tell your potential customers the things you have done to improve your product.

It could be lighter, faster, heavier, slower, etc.
You could show pictures of your product before and after you improved it.
This tells your prospects that you care about them and that you want their experience with your product to be really good.

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Tell your potential customers about the innovations your business has discovered.

It could be inventions, new technologies, patents, new products, etc.
Your prospects and customers will be impressed that you are constantly researching new ways to make their lives better.

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Tell your potential customers about the mile-stones and goals your business has achieved.

It could be a sales goal, customers served goal, etc.
For example, you could say, "Last year we answered over 100,000 customer service calls and e-mails, and solved every problem our prospects and customers had."

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Tell your potential customers stories about your employees.

It could be about why they like to work for you, their personal profile, etc.
For example, you could say, "Our Human Resource Director, Susan, said she loves working here because we are all so polite, caring and friendly."

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Tell your potential customers about reviews of special events your business attended.

It could be trade shows, seminars or conferences.
You will be informing them and selling to them at the same time.
Plus if they attended the same event, then you both have something in common which can help persuade them to buy.

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Tell your potential customers about any mergers or joint ventures with other reputable organizations or businesses they would recognize.

If they like or trust those businesses, it will help your profits when they know you are teamed up with them.
Plus it can instantly brand your business.

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Tell your potential customers special events your business has sponsored.

Tell your potential customers special events your business has sponsored.
It could be charities, fundraisers, charity auctions, etc.
You could tell your prospects that you will donate a percentage of their order amount to charity.
This could increase your profits because it might persuade them to buy more.

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Use viral marketing to promote your business on the Internet.

Give away freebies with your ad copy included on them so others can give them away.
It could be e-books, software, reports, autoresponders, web space, e-mail accounts, etc.

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Trade advertising with other businesses to save revenue.

You could trade e-zine ads, banners ads, links, print ads, etc.
If the other business doesn't want to trade, offer them something extra in return.
It could be extra ads, free products, commission, extra advertising time, etc.

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Create joint venture deals with other businesses.

You can expand your product line and target other profitable markets at a lower cost.
The joint venture deals could be trading advertising, barter products or services, joining an affiliate program, swapping business strategies, etc.

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Cross-promote your products and services with other businesses that aren't competition.

You will reach a wider audience at less cost.
The other business should have the same target audience.
For example, if you're selling picture frames, you could team up with a photography studio.

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Sell more back-end products to your existing customer base.

You've already created rapport and trust, and proved your credibility to them.
That's why it's usually easier to sell to them the second time.
Sell back-end products that relate or complement the first product you sold them.

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Don't forget to use words that create emotion.

All people have emotions; people will have more interest when they are emotionally attached.
Use words like mad, happy, angry, sad, excited, scared, surprised, etc.
For example, "Imagine how happy you will be when you can finally afford taking that exotic cruise!"

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Make extra profits from selling monthly updates of your free e-book.

You could also back-end sell the extra, never-before-released chapters of your free e-book.
You'll have a lot more people reading your e-book and seeing your ad because it's free and because you allow others to give it away. Plus you can make more profit from it by selling extra content.

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Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine.

For example, you could say, " Subscribe to my free e-zine and get a 40% discount off my latest e-book!”
After they subscribe you could tell them about your secret discount order page in the ‘thank you' e-mail you send them.

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Give away a free follow-up autoresponder course.

Publish your e-zine ad in each lesson.
The more people who see it, the higher the chance they'll subscribe. Your e-zine needs to have a lot of original and quality content for this to persuade them to subscribe.
Of course you could also mention one of your products in each lesson.

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Show your potential e-zine subscribers a sample issue of your e-zine.

Black out some of the important information; this will make them more curious and get them to subscribe.
Use a really juicy tip they have not probably heard of.
You could just tell them where to find your e-zine archives or that sample issue after they subscribe.

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Add a free software download page to your web site.

People will visit your web site to find new software that will make their life easier.
Your software could be your own, freeware, submitted shareware or demos.
The software should be related to your target audience.

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Add an "About Us" page to your web site.

People will visit your web site to read about you and your business. This will help to make your relationship with your prospects more personal and persuade them to buy.
Include some of your non-business information too on your "About Us" page.

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Add a free link page to your web site.

People will visit your web site to place their own link and to look at other people's links.
You could say to the link submitters that you'll run their link once in your e-zine if, in exchange, they place your link on their home page for one or two months.

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Add a free e-book directory to your web site.

People will visit your site to download, study and read new information.
If you do add one, offer e-book related products.
Those people might decide they want to create their own e-book and submit it to your directory.

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Add an archive of past e-zine issues to your web site.

Your new subscribers will visit your web site to read the past issues that they've missed.
Your old subscribers might want to look up some information or ads they remembered seeing in your e-zine.

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Add an article section to your web site.

People will visit your web site to read and learn new information related to their interests.
You want to have original content so people can't go anywhere else to get it.
You also want to update it regularly so they will want to revisit your web site over and over.

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Add a directory of web site links to your web site.

People will visit your web site to find related web site links for the topic they're interested in.
This saves them time and effort searching for all those links personally.
If you update it often, they will come back and revisit and maybe buy one of your products.

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Add a message board to your web site.

People will visit your web site to ask questions and answer other people's questions.
Some people will just participate on message boards so they can leave their link but those people may end up buying your product too.

Sell your product in a package deal with other web businesses.

You can both advertise it and split the profits.
For example, if you are selling tennis rackets, maybe you could partner with a tennis ball business and package them together.
It's a win/win joint venture deal.

Set up a cross-promotion deal with another web business.

Allow them to sell your product as a back-end product to their existing customer base.
The web business' product should be related to your product or service.
If not, it may not sell that well to a different target audience.

Use blue, underlined text links.

People have been conditioned to think that blue, underlined texts are links.
You do not want to lose visitors by using a different color.
I would also use text links over banner or graphic links because they have been proven many times to out-pull banner ads.
You could place the graphic beside the text link though.

Ask your visitors questions that induce thoughts, feelings, memories and emotions that will influence them to buy.

You could ask questions about people's future, present and past.
For example, you could say, "How many times in the past have you wished you had stuck with your diet?"

Use a little humor in your ad copy.

It could be the little extra push needed to close a sale.
People are usually persuaded easier if they're in a good mood.
How many times have you let your guard down and bought something when you were in a good mood?

Offer free online tools your visitors can use right at your web site.

It could be a search engine submitter, ad or letter templates, e-book compiler, etc.
If they like them, they will revisit your web site again and again to use them and tell all their friends about them.

Add a "FAQ - Frequently Ask Questions" section on your web site.

People won't email you a question and leave.
They will stay to find out the answer.
You could also publish an ad for your main product or service on your FAQ web page.
If their question is answered, they may buy that day.

Provide a chat room on your web site.

Your visitors will want to chat with other people who are interested in a particular subject.
They may also talk about how they enjoy your products and services.
Your new visitors and prospects may see everyone chatting and that might persuade them to buy.

Offer a search option on your web site.

People will stay longer because it gives them the option of searching through your web site using keywords.
They also won't get frustrated when they can't find something. It's a good idea if you have an organized navigation bar.